It is a notable fact that Lagos, Nigeria’s commercial capital is the hub of the fashion industry in the country, but a foremost fashion house in Abuja, the country’s federal capital, Mima Midas Designs is out to break the Lagos–Abuja dichotomy as it is set to host its maiden fashion run way and exhibition, which it says will unravel the extraordinary designs and creative imprint of its designers.
Addressing newsmen in Abuja Tuesday, Chairman and Chief Executive Officer of Mima Midas Designs, Mrs. Maryam Abdul said the fashion house is a one stop shop for male and female wears including kiddies’ outfits.
According to her, the fashion house is also an institute where designers and crafters are trained with the organization’s state of the arts facilities.
|CEO Mima Midas Designs, Mrs. Maryam Abdul|
Be impossible not to be noticed- that is the motto of Mima Midas designs and the CEO says it is not just a phrase used for business, but an authentic aspect of work done at the fashion house, “Mima Midas designs was incorporated in May 7 2013, we had some little constraint but started business fully in May 2016 and since then it’s been going nonstop, we were incorporated to do creative designs in clothing and training, we make cloths for both male and female, children are not left out too, our clients are both in Nigeria and abroad, we do both ready to wear, contour and bespoke.
“We try as much as possible to be creative and give the best to our clients and that was why we coined our motto to - be impossible not to be noticed, so when you put on our outfit, you should be able to wow the audience or guest of whatever event you attend and in our school we have been doing wonderfully well as our students and their parents can attest to that because they are very creative and can conveniently, within three months make clothing that can stand out within and outside the country” she said.
Speaking further, she announced the first edition of Mima Midas Design’s fashion exhibition, runway and release of its 2019 collections tagged “limitless” which is to take place on the 2nd of December 2018 at the NAF Conference Centre, Abuja beginning from 1pm.
She speaks more on the essence of “limitless” as the theme of the run way show, “we all know that fashion is in existence everyday of our lives and fashion does not have any restriction, because you must be dressed everyday of your life, so we are going to do something extraordinary on December 2nd 2018, our blue carpet kicks off by 1 pm on that day, its different from the usual red carpet, because the colour theme for the day is blue.
“We are trying to trend with nature, we are looking at the sea, the sky, because the main colour of our logo is blue like I am wearing right now. I am in love with blue, so most of the collections you are going to be seeing that day will practically have a touch of blue.
“We are going to show you how you can express yourself beyond limits with clothings, we are going to show you our ready to wear, office wears, cloths you can wear to any party and occasion and stand out.”
|CEO Mima Midas Designs, Maryam Abdul and Chucks D General after the contract signing|
|CEO Mima Midas Designs, Maryam Abdul and Ayda Gola after the contract signing|
Highlight of the press conference was the unveiling of two brand ambassadors for Mima Midas Designs, an upcoming Abuja based R and B, Afro pop and jazz artist; Miss Ayda Gola and Abuja’s biggest comedian, Chucks the General.
|Brand Ambassadors of Mima Midas Designs Ayda Gola and Chucks D General|
Newsmen were also taken on a tour of the impressive corporate office and design rooms of Mima Divas Designs.